Once a luxury that only the elite could afford, fashion is now accessible to all. This title explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It analyses aspects of fashion from a marketing perspective.

Argues that it's not just clothing that determines the magic and image of a fashion house - accessories are more important, and open the way for a fashion brand to a more general public. This book contains articles about the function and symbolic value of accessories and unravels their history.

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