Jack Canfield, cocreator of the phenomenal bestselling Chicken Soup for the Soul^® series, turns to the principles he's studied, taught, and lived for more than 30 years in this practical and inspiring guide that will help any aspiring person get from where they are to where they want to be.

The Success Principles^™ will teach you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Not merely a collection of good ideas, this book spells out the 64 timeless principles used by successful men and women throughout history. Taken together and practiced every day, these principles will transform your life beyond your wildest dreams!

Filled with memorable and inspiring stories of CEOs, world-class athletes, celebrities, and everyday people, The Success Principles^™ will give you the proven blueprint you need to achieve any goal you desire.

In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.