Jupiter designed and fielded a Consumer Survey in September 2002 exploring consumer attitudes and behavior across digital platforms in the UK, Germany, France, Spain, Italy, and Sweden. This report analyzes the survey results and segments European Internet users by age, activity, and means of Internet access, focusing on results from the UK, France, and Germany. Results from Spain, Italy, and Sweden will be published in subsequent reports. Key Takeaways Of users, 63 percent access the Internet through dial-up or ISDN connections, whereas 13 percent do so through broadband connections. Of narrowband and midband Internet users, 26 percent said they are unlikely to get broadband, and 25 percent said they would not subscribe. Users who have been online for one year or less are the most skeptical of broadband, with just 25 percent saying they would be likely to subscribe. Of Europeans using broadband connections, 38 percent are regular users of file sharing networks, and 26 percent are regular online gamers.

Jupiter’s Consumer Packaged Goods metrics reports offer a quarterly snapshot of online consumers and their interaction with sites relevant to the consumer packaged goods (CPG) industry. In addition to Jupiter’s monthly Data Essentials, the quarterly metrics reports provide more data and deeper exploration of industry trends and themes. This report focuses on audience composition, identifying concentrations of women and young users, as well as providing demographic and traffic pattern information on visitors to coupon sites.